The Genius Within mission. What we do and why.
Genius Within is a Community Interest Company (CIC) specialising in neurodiversity support for adults and the organisations that work with and employ them.
Established as a social enterprise in 2011 by Dr Nancy Doyle, our mission is to help neurominorities unlock their talents.
As a company actively championing the rights of neurominorities, it is only fitting that we are a Disability Confident Leader. We are led by a dyslexic CEO and a board and senior management team that is 67% neurominorities, with all conditions represented. 68% of our employee team also identify as neurodivergent and/or disabled.
This means we can deliver balanced, co-produced services drawing on lived experience combined with our expertise as psychologists, workplace coaches and HR practitioners.
We advise governments on policy and provide consultancy to businesses, driving systemic change that allows all employees to thrive.
We provide in-work neurodiversity support in the form of coaching, training and assessments
We support neurodivergent individuals who are not in the workplace: those studying, unemployed or in the criminal justice system.
What Does ‘Genius Within’ Mean?
We recognise that the term “genius” as related to academic intelligence has a problematic history. Additionally, the stereotype of the neurodivergent savant, seen in characters like “Rain Man,” is reductive and unpopular in our community. With this in mind, we understand that including “genius” in our name may seem a little contradictory, especially given the work we do, and the fact that we are a majority neurodivergent organisation.
At Genius Within, we find it powerful to reclaim and reframe the word “genius”. We want to help shift its meaning away from traditional notions of intelligence and towards one that recognises a much broader range of human abilities
To us your “genius” is whatever it is that motivates you, brings you joy, or showcases your talents. It is the thing that gives you a spark in your eye when you are doing it or talking about it.
We love providing a balance to the deficits / medical model by helping people discover their own personal strengths and how to maximise them. To us, this process is finding your inner “genius”.
Committed to Quality
At Genius Within, we take our role as experts seriously and are committed to providing high quality services. All our psychologists, coaches and trainers are ILM Level 5 qualified and our associates receive specialist training with an ILM endorsed model on neurodiversity. We invest in continuous and high quality CPD programmes for all our employees and associates.
We apply a rigorous quality process through the application of the We are the BSI certified ISO 9001:2015 standards (Certificate number FS623071) and are committed to continually improving the effectiveness of our quality management system. We adhere to professional guidelines set by the Health & Care Professions Council, British Psychological Society and Institute of Leadership and Management.
Data Driven
Our working model and organisational systems are built on evidence-based practice. We have thousands of data points, collected over 10 years, which have been analysed and evaluated which enable us to adapt services to meet the needs of the individuals.
We take the data of our clients, partners, and organisations very seriously. Our systems undergo strenuous annual tests and we hold up-to-date certification on data security, including Cyber Essentials certification. We are an ICO registered company (registration number Z2896937) and have achieved ISO 27001 certification.
Social Value
Genius Within are proud to support Neurodivergent adults in work, looking for work, or in education.
We are excited to share our 2024-2025 Social Value Report detailing the impact we have had, and illustrating our dedication to supporting our community, raising awareness, and ethical practices.
Endorsements from our organisational customers
“The RNRMC is delighted to be working with Genius Within. I have been consulting with them around key work we are doing with the Royal Navy and families. It has been refreshing to hear Nancy’s views and way of working. The Leadership Coaching session some of our managers and Directors attended was first class. It was thought provoking, helpful and gave tools to bring positive solutions. I would say in a few hours I experience cultural change in the room, a greater positivity in dealing with relationships and hunger for more training. I cannot recommend Genius Within enough.”
Mandy Harding, Head of Commissioned Grants, Royal Navy and Royal Marines Charity
Positive feedback from our clients (individuals)
“I can thoroughly recommend Genius Within to anyone – their coaching methods are invaluable and you come away from the whole process enriched. My coach, Marguerite, in particular was attentive, patient, courteous and informative. In our time together, I felt able to divulge information I wouldn’t even share with family and friends, confident in the knowledge that it would not only remain confidential but that it would also benefit my coaching and allow for clearer methods to be suggested/attempted. Since our sessions ended, I have noticed a marked improvement in my workload management, my general demeanour and my mental wellbeing – a step forward I could not have made without their help. Thank you, Genius Within.”
Brett Linforth
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