About Us

We believe that effective change can only be achieved when neurodiversity is at the D&I table. We want to promote systemic change, right across our world, in our governments, in our social systems, and throughout organisations.

Introducing Genius Within

Genius Within are a Community Interest Company specialising in
supporting neurodivergent adults and the organisations that work with, and employ them.

Our work covers a wide range of sectors, including Criminal Justice, Social Justice, Government and private businesses.

Genius Within offers specialist coaching for Neurodivergent adults, looking for or in work, as well as a range of assessments, and training for organisations.

We have created the Genius Finder™ platform, delivering a strengths-based assessment tool for organisations, and individuals.

Find out more about the Genius Finder here.

Additionally, we have co-created two programs of eLearning, to support greater
awareness of different neurotypes as well as a more focused program around
supporting Line Managers.

Discover our Neurodiversity focused eLearning here.

Who are Genius Within?

Genius Within CIC is a social enterprise established by Dr Nancy Doyle in 2011 to help neurominorities unlock their talents, whilst acknowledging and celebrating that this diversity forms part of the rich tapestry of human experience.

We advise governments on policy and provide consultancy to businesses, driving systemic change that allows all employees to thrive. We provide in-work support in the form of coaching, training and assessments. We also support neurodivergent thinkers who are not in the workplace, who might be studying, unemployed or in the criminal justice system.

The BBC2 series, Employable Me and now Employable Me 2, which was franchised to five countries internationally, featured our work with disabled jobseekers as they prove that disability should not be a barrier to employment.

You can view the Employable Me series on BBC here.

What Does ‘Genius Within’ Mean?

We recognise that the term “genius” as related to academic intelligence has a problematic history. Additionally, the stereotype of the neurodivergent savant, seen in characters like “Rain Man,” is reductive and unpopular in our community. With this in mind, we understand that including “genius” in our name may seem a little contradictory, especially given the work we do, and the fact that we are a majority neurodivergent organisation.

At Genius Within, we find it powerful to reclaim and reframe the word “genius”. We want to help shift its meaning away from traditional notions of intelligence and towards one that recognises a much broader range of human abilities

To us your “genius” is whatever it is that motivates you, brings you joy, or showcases your talents. It is the thing that gives you a spark in your eye when you are doing it or talking about it.

We love providing a balance to the deficits / medical model by helping people discover their own personal strengths and how to maximise them. To us, this process is finding your inner “genius”.

Group image of Genius Within Employee's on a gradient background with graphic lines with Genius Within Logo

As a company actively championing the rights of neurominorities, it is only fitting that we are a Disability Confident Leader. We are led by a dyslexic CEO and a board and senior management team that is 67% neurominorities, with all conditions represented. 68% of our employee team also identify as neurodivergent and/or disabled.

This means that we can deliver balanced, co-produced services drawing on lived experience combined with our expertise as psychologists, workplace coaches and HR practitioners.

Commitment to quality

At Genius Within, we take our role as experts seriously and are committed to providing high quality services. All our psychologists, coaches and trainers are ILM Level 5 qualified and our associates receive specialist training with an ILM endorsed model on neurodiversity. We invest in continuous and high quality CPD programmes for all our employees and associates.

We apply a rigorous quality process through the application of the BS EN ISO 9001:2015 standards and are committed to continually improving the effectiveness of our quality management system. We adhere to professional guidelines set by the Health & Care Professions Council, British Psychological Society and Institute of Leadership and Management. View our Quality Policy here. 

Data Driven

Our working model and organisational systems are built on evidence-based practice. We have thousands of data points, collected over 10 years, which have been analysed and evaluated which enable us to adapt services to meet the needs of the individuals.

We take the data of our clients, partners, and organisations very seriously. Our systems undergo strenuous annual tests and we hold up-to-date certification on data security, including Cyber Essentials certification. We are an ICO registered company (registration number Z2896937) and are working towards ISO 27001 certification.

What our clients say…

“I can thoroughly recommend Genius Within to anyone – their coaching methods are invaluable and you come away from the whole process enriched. My coach, Marguerite, in particular was attentive, patient, courteous and informative. In our time together, I felt able to divulge information I wouldn’t even share with family and friends, confident in the knowledge that it would not only remain confidential but that it would also benefit my coaching and allow for clearer methods to be suggested/attempted. Since our sessions ended, I have noticed a marked improvement in my workload management, my general demeanour and my mental wellbeing – a step forward I could not have made without their help. Thank you, Genius Within.”

Brett Linforth

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